Welcome
...to the homepage of the seventh edition of Capgemini's Vision & Reality Study. Every year since 2001, the Life Sciences Sector of Capgemini has published a global study touching on central themes in the pharmaceutical and healthcare market.
Our this year's global research focuses on how pharmaceutical, medical device and biotechnology companies are re-tuning their commercial model in the light of an increased focus on profitability and a considerably expanding sphere of stakeholder influence. By commercial model we refer to
- the ability of companies to develop a compelling value proposition for key stakeholders and customers
- The ability of companies to interact with these stakeholders and customers across different channels to deliver a specific value proposition in an impactful way
- The way companies are organizing their operations to execute their commercial strategy efficiently and effective
Please note that we have closed the online survey as of 15 August. We want to thank all those who took the time to fill in the questionnaire and thus provided their deep industry insight. We look forward to publishing the results of our research in December this year. In the meantime, if you wish to pre-order a copy or if you have any questions regarding our study, please either contact the members of the study team or reach out to Monika Hespe at 0049-30-88703-175 (monika.hespe@capgemini.com)
Truly yours
The
Capgemini Study Team